In this debut episode of the DrinkX podcast we talk about beer education with none other than Charles Nouwen, Head of Passion’ for Beer at AB InBev, the world’s largest brewer with nearly 30 percent market share of global beer sales by volume. The episode starts off with Charles explaining what his awesome-sounding job title
Stephanie • April 15, 2020
Listen to AB InBev’s ‘Head of Passion for Beer’ on why new drink occasions are the primary drivers in product innovation, and the Area Manager for Roust Inc. on ecosystem brand education 101 and prepping for the ‘day after’ Covid-19 Tel Aviv, Israel, 15 April, 2020 – Beverage-top media company, Ripples, today launches DrinkX,
Ripples is super excited to be launching DrinkX, a new podcast about next-gen drink experiences. DrinkX is about the developing influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization. Beyond offering multiple perspectives on drink experience from
Stephanie • March 30, 2020
Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,
Stephanie • March 30, 2020
For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from around the globe – and their Instagammable works of drink art – will inspire you to get crafty at your own bar cart. As all things seasonal, local, and even foraged continue to dominate cocktail
Stephanie • March 25, 2020
The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“
Stephanie • March 13, 2020
Interactive St. Patrick’s Day campaign will see fun messages and challenges printed onto pints of stout, creating theater and excitement and cheering up visiting consumers and social media followers alike Irish-themed pub chain Fadó expedites plans to use ‘bev-top’ media solution to lift customers’ spirits as Coronavirus concerns increase Chicago, 13 March 2020
Stephanie • March 8, 2020
The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind…to help consumers “recall” your product.” Having a
Stephanie • March 8, 2020
Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences, here comes Gen Z. With a smartphone in one hand and their other index finger on the pulse of a number of important social issues, Gen Z have arrived and they’re ready to become the
stephanie9 • February 26, 2020
Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product. In fact, the U.S. beer industry has declined for five years straight. And this is a problem that isn’t slowing down. Between October of 2018 and October of 2019 sales of domestic beer fell 4.6%
Stephanie • February 24, 2020
We’ve said it elsewhere and we’ll say it here: social media and alcohol go hand in hand. Brand managers for alcohol companies understand the importance of alcohol advertising and getting their brand’s personality across on social to Gen Y and especially to Gen Z audiences. They know that conveying identity visually is critical to winning
Stephanie • February 18, 2020
Gli ultimi anni hanno assistito a un enorme stravolgimento nel settore alimentare e delle bevande e non sorprenderà nessuno che sono i millennial a guidare il cambiamento. Per catturare quel redditizio mercato dei millennial, tutti, dalla mamma ai commensali dei locali più in voga, ai ristoranti di fascia alta, ai negozi di generi alimentari, ai
