Stephanie • November 2, 2020
More than 85% of consumers will prefer to buy a product from a company that supports social and environmental issues and will stay loyal to such a brand. For brands looking to make the most out of bev-top media, it’s important to consider social good goals in addition to branding and marketing results that may
stephanie9 • October 16, 2020
Recent global events have changed countless aspects of consumers’ lives, including their spending habits. According to McKinsey, 75% of US consumers opted for new brands during the pandemic, and 1 in 4 consumers globally have done so. This shift is sudden but may not be fading, as we learn that nearly 90% plan to stick
Stephanie • September 30, 2020
Restaurants & bars, cafes, and hotels worldwide are spreading smiles with this cute little panda bear. The design has been shared 113% more times than the next most popular design this month. See for yourself – go to F&B Sentiments. Our Takeaway With what’s going on with… gestures broadly at everything… we could all benefit from
Stephanie • August 25, 2020
Tel Aviv, Israel – August 25, 2020 – Bev-top media pioneer, Ripples, has released the first results from a new beverage sales tracker that monitors pre- and post-Covid business activity for the hospitality industry, comparing reopening rates by sector and region. Based on real-time data derived from the company’s bev-top media platform and web app,
stephanie9 • June 29, 2020
Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift in year-over-year sales for Guinness. Tel Aviv, Israel, 30 June 2020 – Ripples releases results of a pilot study to measure the impact of bev-top media on local draft sales for the global beer brand
Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as Alexa can help the beverage industry adapt to challenges and opportunities in the wake of Covid-19 Tel Aviv, Israel, 8 June 2020 – The beverage industry’s rapidly increasing adoption of digital technology – which has
Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show – heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest
Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as
Will Harvey is the Digital Innovation Manager, and a member of the Culture, Media & Futures Team at Diageo – one of the world’s largest distillers and makers of leading global alcoholic beverage brands including Guinness, Smirnoff, Johnnie Walker and Baileys. As DIM, Will works directly with the Head of Technology & Innovation to scout,
In episode 2 of the DrinkX podcast we hear about Ilan Avitsur’s fifteen year acscent from local bartender on the local Tel Aviv bar scene, to Area Manager for one of the world’s top 10 spirits companies, Roust Inc. The episode begins with Ilan telling the incredible story of how one man’s vision turned Russian
While the world’s HORECA industries wait anxiously for signs of the ‘day after’ Covid-19, public return to these hospitality services will likely be gradual as we learn to adjust to social distancing. Tracking the pace of this process is critical. For many businesses, the difference between several weeks or months could mean staying afloat versus closing
Stephanie • April 30, 2020
If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at
