Stephanie • January 17, 2023
2023 is blurring the boundaries between digital, physical, and flavorful. Here’s to having our cake served by a robot, making sure it’s climate-friendly, pairing it with a functional beverage, posting it online, and eating it too! Trend #1 Drink DemandsTasting great is no longer enough. Consumers will demand and expect more from each and every
Stephanie • January 9, 2023
Starting in the late 90s, pioneering online superstars like Amazon, Netflix, and later Spotify paved the way for using digital data to personalize marketing. Today, virtually all companies use personalization to enhance online interactions with consumers: through surfacing shopping preferences based on previous purchases, content based on related interests, or to offer super-customized loyalty rewards.
Stephanie • October 19, 2022
At the Spirits Innovation Conference in London Yossi Meshulam, Ripples CEO, shared several case studies to demonstrate how beer and spirits brands can use innovation to make their brands stand out. Here are a few of the beer marketing campaigns he discussed, plus takeaways for you – no matter what size brand or budget you’re
Stephanie • October 5, 2022
Libations expert Mia Mastroianni joined us on Instagram Live last month to talk about the future of the bar industry, the best new trends she’s seeing, and what to do to get ready for the holiday season. Mia has nearly 20 years of experience in the service industry all over the USA. She was one
Stephanie • September 13, 2022
Planning sustainable events is better for the planet – but it’s also better for your brand. high parentage of Gen Zs and Gen Ys believe that companies should address urgent environmental issues. So it comes as no surprise that sustainability is top of mind for event creators. But if you’re expecting a list of strict
Stephanie • July 27, 2022
You’ve nailed your audience, your strategy is based on bleeding-edge best practices, your creative is super smart. But none of that matters if nobody is paying attention to your advertising, and throwing a large media budget at the problem doesn’t guarantee a thing. In the words of American businessman William Birnbach, “If your advertising goes
Stephanie • June 22, 2022
You already know that Gen Z is drinking less alcohol than previous generations. But what are the key factors driving this trend? How long is it expected to last? Which non-alcoholic drink categories are leading in sales? And what are some innovative ways that businesses and brands can leverage buzz-free drinks to cater to Gen
stephanie9 • May 17, 2022
Coca-Cola is a master of creating engaging, hands-on experiences for their customers, and their latest offering in Covent Garden is the best one yet. With bi-monthly clothing launches with local labels, sustainable fashion, personalized coke cans, and a mocktail bar with drinks topped off with Ripples — and oh, yeah, our absolute favorite drag queen
Stephanie • January 26, 2022
The noted American Chef James Beard once said “food is our common ground, a universal experience”. The degree of relatedness between food and society in these trends feels tighter today than ever before. From personal health, to planetary health, to the blurring lines between physical and digital experiences in our technology-driven world — food is
Over the last few years, experiential marketing has been a growing and vital tactic for brands, and with good reason; 85% of customers say they’re more likely to buy after participating in a branded experience. It’s also one of the marketing channels that was most impacted by the pandemic. However, the pros in this
The global Covid-19 pandemic is far from over, but clear signs of adjustment and recovery can be seen in different regions worldwide. After a year of dealing with the virus and its implications, we’re a lot smarter, and vaccination operations are in full force. Businesses in the F&B and Hospitality sectors are either starting to
Stephanie • March 22, 2021
It’s always fun to celebrate important events and milestones with a festive drink, and what could be more festive than a creative drink topper? What are drink toppers? Drink toppers are customized images and fun personal slogans that can be placed on top of any hot or cold beverage, from coffee lattes, to nitro cold
