The Plaza Athénée Hotel in Paris has long been a synonym for Parisian luxury and style. Vogue best described it by saying that “25 Avenue Montaigne has been Paris’ most chic address since The Plaza Athénée opened its doors in 1913.”
The hotel’s bond with French haute couture brand Dior dates back to the premiere of the fashion house’s inaugural collection at the hotel in 1947. Legend has it that before he became a global icon, Christian Dior walked past the marvelous hotel and vowed to locate his fashion house nearby. The two luxury symbols have been entwined ever since.
For this year’s Paris Fashion Week, which is considered the world’s most important fashion event, the Plaza Athénée honored that connection by offering guests a stylish sip of coffee. The hotel served Dior logo lattes, beautifully created with the Ripple Maker.
German Blogger and influencer Leonie Hanne featured the Dior Drink in her “getting ready for Dior” Instagram reel and shared the hotel’s creative initiative with her 2.7 million followers.
The post reached a record of nearly 173,000 likes and 1200 comments, was regrammed by other Instagram fashion influencers, and made it to the coveted list of Top Nine Fashion Week Instagram moments.
Ripples managed to tie together several iconic symbols with a single cup of coffee to create one perfect moment. It celebrated the House of Dior, the Plaza Athénée Hotel, Paris Fashion Week, and Parisian cafés. The branding activity managed to honor the festive event while staying true to the high-end identity of all brands involved. It was original, refined, and sparked conversation – just Like Dior’s Fashion Week runway show.
Turn Every Drink Into a Touchpoint
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“In the last three months, the Ripple Makers have had an amazing impact on sales. Customers are now coming to us specifically for the Ripple Maker experience – enabling us to upsell to them for other beverage options too."
