Stephanie Morrison • December 13, 2024
Sporting events like EUROS 2024, the US Open, and of course the Olympics, and partnerships with athletes and influencers, were a key way brands and businesses captured attention and found new fans in 2024. Sports fans and athletes alike make emotional connections with their teams, players, and with the brands that facilitate an experience for
Stephanie Morrison • August 12, 2024
As the world’s eyes turned to Paris for the 2024 Olympic Games, Costa Coffee used Ripples technology to brew up an unforgettable experience in the heart of the Olympic Village. The Official Worldwide Coffee Partner for the Olympic Games, Costa Coffee’s presence during the games was perfectly targeted to the Gen Z athletes staying in
Stephanie Morrison • June 25, 2024
Sporting events like EUROS 2024 and Formula 1 are a perfect match for brands on the lookout for innovative ways to capture attention and engage fans. The fan experience is powerful and long-lasting, and sports sponsorships give brands a way to make emotional connections with potential customers on a global and local level. Brands worldwide
Rebecca Connors • May 13, 2024
We started our tennis journey with Lavazza all the way back in 2016, serving up caffeinated creations to the queue at Wimbledon, and we’re honored to still be a part of Lavazza’s journey as the official partner with great tennis around the globe.
The latest event - the Mutua Madrid Open in Spain!
