Stephanie • November 10, 2021
Ripples’ Social Media Manager (and Customer Success Expert and Chief Trainer and Barista and Trade Show Presenter) Emily Alves presented a live training on The New Rules for Social Media Marketing. She shared her favorite best practice tips (especially geared for small shops without a full-time social media marketing expert – Emily can relate), and of
Over the last few years, experiential marketing has been a growing and vital tactic for brands, and with good reason; 85% of customers say they’re more likely to buy after participating in a branded experience. It’s also one of the marketing channels that was most impacted by the pandemic. However, the pros in this
The global Covid-19 pandemic is far from over, but clear signs of adjustment and recovery can be seen in different regions worldwide. After a year of dealing with the virus and its implications, we’re a lot smarter, and vaccination operations are in full force. Businesses in the F&B and Hospitality sectors are either starting to
The past year has been incredibly hard for restaurants, many trying to keep their head above water during lockdowns and despite pandemic-related restrictions. Now, some regions are beginning to recover, and businesses should prepare for the day after the crisis with solid upselling methods. That’s always been a touch challenge, with an average profit margin
Stephanie • April 8, 2021
Millennial purchasing power has always been incredibly strong; in 2020 in the US alone this group represented approximately $1.4 trillion in disposable income.
Stephanie • March 17, 2021
At the Guinness Open Gate Brewery in Baltimore, Maryland, it’s always Guinness time, and St. Patrick’s Day is an extra special time of year. We’ve been continually impressed by how this brewery has responded to Covid-19 – from virtual tours and tastings to curbside pickups – and that’s especially true for their St. Patrick’s Day
Stephanie • November 2, 2020
More than 85% of consumers will prefer to buy a product from a company that supports social and environmental issues and will stay loyal to such a brand. For brands looking to make the most out of bev-top media, it’s important to consider social good goals in addition to branding and marketing results that may
stephanie9 • October 16, 2020
Recent global events have changed countless aspects of consumers’ lives, including their spending habits. According to McKinsey, 75% of US consumers opted for new brands during the pandemic, and 1 in 4 consumers globally have done so. This shift is sudden but may not be fading, as we learn that nearly 90% plan to stick
Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as
Stephanie • April 30, 2020
If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at
Stephanie • March 25, 2020
The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“
Stephanie • February 16, 2020
Lay These Three Trends to Rest in 2019 First things first. Before we get into the cocktail trends that are sweeping 2020 (many of which are layovers from last year) let’s start with what’s out. Last year was a great year for spirits in many ways, and we all had fun with our Aperol Spritzes,
